- Egyptian Hieroglyphic was even a used language for logos.
- 18th and 19th century photography and lithography contributed to the boom of advertisement.
- Children books, newspapers, and conversational periodicals developed their own visual and editorial styles.
- Logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations.
- Logos represent companies' brands or corporate identities and foster their immediate customer recognition.
- Logos are simple but unique to tell whose company it belongs to.
Simple - Keeps things simple but distinguishable.
Memorable - Am effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.
Timeless - An effective logo should be timeless. Will it still be there after 10, 20, 50 years?
Versatile - Works across a variety of media and applications. It should be designed in a vector format, to ensure that they scale to any size.
Appropriate - How you position the logo should be designed for your audience. A child font should be used for a child design.
Four color process - printing with full color.
Spot color - method of specifying and printing colors in which each color is printed with its own ink. Spot color printing is effective when the printed matter contains only one to three different colors, but it becomes more prohibitively expensive for more colors.
Pantone Matching System
Color illicit different feelings and emotions from the audience.
Interpretation of color may vary depending on age., gender, and cultural demographics.
Colors tend to follow trends, just like fashion.
Combination Mark - A logo that includes text and a design.
Icon/Symbolic - more abstract and less direct. Certainly more realistic.
Word mark/ Letter mark - a logo that only has text in them. Word mark has the whole company name. Letter mark just has a signified letter or letters.
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