Assignment 19

Logo and business card visual organization.

This business card has 3 different alignments. Centered, left, and right. Most of the information for the different jobs are centered while the name/number is on the left and the images are on the right.

This business card is something very fance. The card is folded to make the ninja star while the logo appears. But this is bad or people carry around because of the unusual shape of it.











The business card and logo should be very inviting. Colors used should be cool colors and not to warm. An adjacent color mode is the perfect choice.

Letter head inspiration
   The inspiration choices for the letterheads were picked with the business cards to see the similarity of the two.

 This photo includes the letterhead, envelope, and business card. The designs for the three are fairly similar. They have sight changes in placement but you are able to distinguish the three with the same company.

This letterhead matches the cards design on the spot. There is just more room within the logo and design.

Stationary Package

   Stationary Package -  the printed pieces that the compony utilizes for communication purposes.
1. When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.
      - Business card, Letter head, and Envelope

   Business Card
1. An essential part of a stationary package.
2. Form the immediate opinion about your company.
3. Says something about the mission of your company.
4. Typically includes: logo, employee name, company name, title, number fax/phone, address, web url, and email.
5. Design tips - must be 2"x3.5", horizontal or vertical orientation, check for accuracy, check for unity, typical margin is .25" to .125"

   Letter Head
1. a printed piece of paper used to send letters, memos, etc.
2. logo, company name, address, phone\fax number, web address.
3. 90% clear of graphics for writing use or other needs.
4. 8.5 x 11 standard), must be vertical orientation, must leave room to write the letter, check for accuracy, check for unity.

   Envelope
1. the packaging that the contains the letter/form, when being mailed. Standard #10
2. logo, company name, company address
3. 9.5 x 4.125, horizontal\vertical orientation, leave room for recipients address and stamp.

#18 research & Inspiration

The word logos i intend to create i for St. Henri Hotels. Seeing how St. is the first word i want it so be seen first. It is rather hard to do this due to the word "St." is small. 

To see around this problem i would place St. alone and make it a more noticeable color then follow up with a lighter shade of color for the other two word.

The Dell logo gave me an idea. It is simple but it is recognizable. The E is combined to the D and the L so i might connect some letters.

Assignment 17 Research and Inspiration

Colors used in this project is specific. I will use a bold color background and a natural color to write the text. The light color should be able to stand out and be readable. The colors should be close to a blue background and a saturated color. This ford logo is a example to a blue background and white letters.














Or a common figure ground concept could work just fine depending on the logos company.

Before i go on... EA sports, its in the game. This EA and Cartoon network logo only uses white and black to make the designs.

When people see the logo i want them to see the overall design then look at the logos name. But it will be simple enough to see both at the same time almost instantly.

Logotype

Definition_ a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. AKA LOGO

1. Egyptian Hieroglyphic was even a used language for logos.
2. 18th and 19th century photography and lithography contributed to the boom of advertisement.
3. Children books, newspapers, and conversational periodicals developed their own visual and editorial styles.
4. Logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations.
5. Logos represent companies' brands or corporate identities and foster their immediate customer recognition.
6. Logos are simple but unique to tell whose company it belongs to.

5 Principles of effective logo design.
   Simple - Keeps things simple but distinguishable.

   Memorable - Am effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.

   Timeless - An effective logo should be timeless. Will it still be there after 10, 20, 50 years?

   Versatile - Works across a variety of media and applications. It should be designed in a vector format, to ensure that they scale to any size.

   Appropriate - How you position the logo should be designed for your audience. A child font should be used for a child design.

Four color process - printing with full color.

Spot color - method of specifying and printing colors in which each color is printed with its own ink. Spot color printing is effective when the printed matter contains only one to three different colors, but it becomes more prohibitively expensive for more colors.

Pantone Matching System

Color illicit different feelings and emotions from the audience.

Interpretation of color may vary depending on age., gender, and cultural demographics.

Colors tend to follow trends, just like fashion.

Combination Mark - A logo that includes text and a design.

Icon/Symbolic -  more abstract and less direct. Certainly more realistic.

Word mark/ Letter mark -  a logo that only has text in them. Word mark has the whole company name. Letter mark just has a signified letter or letters.