Visual Organization

Not directing the audience through the design is misdirecting them.

   Eye Movement
1. The typical eye moves left to right and top to bottom.

2. Controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye.

3. The eye tends gravitate towards area of complexity first. In pictures of people, the yes is always attractive to the face and particularly the eye.

4. Light areas of the composition will attract to the eye, especially when adjacent to a dark area.

5. Diagonal lines or edges will guide eye movement.

   Optical Center
1. The spot where the human eye tends to enter the page. Optical center is slightly above mathematical center and just to the left.

2. It takes a compelling element to pull your eyes away from this spot.

   Z Pattern
1. Our visual pattern make a sweep of the page, generally, in the shape of a "Z".

2. Effective page design maps a viewer's route through the information. The designer's objective is to lead the viewer's eye to the important element or informations.

   Fonts
1. No more that two fonts within a page.

2. Fonts that complement each other. Avoid all caps unless necessary. Necessary matters are for attention grabers. Ex. Titles

3. Choose the right font.

4. Do not overuse fancy and complicated fonts. Ex. Scripts and calligraphy.

<http://www.typography.com\email\2010_032010_03\index.htm>.

   Visual Hierarchy
1.Establish Focal Points based on their importance.
2.A crucial part of design is establish an order of elements, a visual structure, to help the viewer absorb the  information.
3. What do i want my viewer to see first?
4. What do i want my viewer to see third?

   The Grid
1. way of organizing contents on a page. columns rows margins and guide lines all used.
2. Instituted by Modernism
3. can assist the audience by breaking information into manageable chunks and establishing relationships between text and images.
4. a grid consists of a distinct set of line based relationships that acts of guiders for distribution of elements.
5. every design is different so every design will have a different grid structure.
6. a grid is used to clarify the message being communicated and to unify the the elements.
7.