Define typography?
The art of expressing ides through the selection of appropriate typefaces.
Where did the word "typography" originate from?
Greek word for from and writing.
What does typography involve?
Using words to create a illusion is a piece of work. Size, line spacing, fonts, and spacing between letters.
What is a typeface?
Distinctive designs of visual symbols that are used to compose a printed image/design.
What is another term for typeface?
Fonts
What is a character?
Individual symbols that make of a typeface.
What is type style?
Modifications in a type face that create a design variety while maintaining the visual style of the typeface.
What does type style "create" within a design?
Variety or styles to use.
What is the waist line and what does it indicate?
An imaginary line drawn at the middle of the characters.
What is a base line and what does it indicate?
An imaginary line drawn at the bottom of the characters.
What is an ascender?
The part of the character that extends above the waist line.
What is a descender?
The part of the character that extends below the base line.
Describe a serif?
A line used to put a finishing touch at the top or bottom of a character.
How can the size of the typeface be identified?
By looking at the point size.
What is a point?
The vertical measurement used to identify the size of a typeface. It measures from the top of the ascender to the bottom of the descender.
How many points are in an inch?
72
What is a pica and how many are in an inch?
6 picas are in a inch.
How many points are in a pica?
12 points.
What is body type and where can it be found?
Type sizes that range from 4pt through 12pt type. These sizes are found in places where there is a lot of text to be read.
What is the key to selecting appropriate typefaces to be used as body type?
Readability
What is display type and how is it used?
Type sizes above 12pt. Used to draw attention to a message.
What is reverse type and when would it be used?
Consists of white type on a solid black or darker color background.
What is a typeface classification?
A basic system for classifying typefaces.
When was Blackletter invented and how was it used?
It was created in the mid 1400s. It was used for the printing press.
Describer the characteristics of a Blackletter typeface?
Resemble calligraphy and highly ornamental with thick and thin strokes.
When was Old Style invented and what was is based on?
Also created in the 15th 16th century. Used for the printing press.
Describe the characteristics of an Old Style typeface?
Based on Roman inscriptions. Have wedge shaped, angled serifs and a low contrast of their thick/thin strokes.
When were formal scripts developed?
17th and 18th century.
When were casual scripts developed?
20th century.
Describe the characteristics of a Script typeface?
Forms made with flexible brushes or pens and have varied strokes reminiscent of handwriting.
When was Modern typefaces developed and why?
Late 18 and 19th centuries. A radical break from traditional typography of the time.
Describe the characteristics of a Modern typeface?
Have sharp contrast between thick and thin strokes and have thin flat serifs.
How early can Sans Serif typefaces be found? What happened?
the 5th century.
When did they become popular?
in the 1920s.
What does "sans serif" mean?
Without serifs.
Describe the characteristics of a Sans Serif typeface?
Its strokes are uniform in weight and have a monotone appearance.
When was Slab Serif developed and why?
In the 19th century for advertising appearance.
Describe the characteristics of a Slab Serif typeface?
It has a uniform line weight and thicker, square serifs.
Describe Decorative typefaces?
A variety of typefaces and typically those that do not belong together.
Why were they developed?
To look flashy.
What are they best used for?
Larger point sizes.
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