Podcast #3 Principles of Design.

Define principles of design?
   Concepts used to arrange the structural elements of a composition.
What do the principles of design affect?
   The Expressive content, or the message of the work.
What is the principle of repetition?
   Repeating some aspect of a design.
Describe ways that the principle of repetition helps the composition/audience?
   Acts as a visual key that ties your piece together. Also controls the readers eye.
What are ways that you can incorporate repetition into your designs?
   Patterns. Bold Font. Color. Design element. Spacial Elements.
What should you avoid when working with repetition?
   Not to repeat too much or it becomes annoying.
What is the principle of proportion/scale?
   Relative size and scale of the various elements in a design.
What is the most universal standard of measure when judging size?
   It is the human body.
How can the principle of proportion/scale be used as an attention getter?
   Using a unusual or unexpected scale to catch the eye.
What is the principle of balance?
   Distribution of heavy and light elements on the page.
Which kinds of elements/shapes visually weigh heavier/greater?
   Size, shape, and tone.
What is another name for symmetrical balance?
   Formal Balance
Define symmetrical balance?
   Weight of a composition is evenly distributed around a center spot, horizontally or vertically.
What is another name for asymmetrical balance?
   Informal Balance
Define asymmetrical balance?
   Weight of a composition is not evenly balanced.
What is the principle of emphasis?
   Stressing a particular area of focus rather than the maze of detail.
What happens to a design that has no focus?
   Nothing stands out.
What is a focal point and how is it created?
   The area where the eye tends to go first.
How many components of a composition can be a focal point?
   Only one.
What ways can emphasis be created in a design?
   Contrasting the primary element
What is the principle of unity?
   The wholeness of the composition.
What three ways can unity be obtained?
1.Put objects close to another.

2.Make things similar. Color Shapes Texture

3.Direct vision by a line that travels around the design.

What is the principle of variety?
   Pertains to the diversity of objects.
What ways can a designer add variety to a design?
   Different colors, shapes, textures.
Why is it important to find the right balance between unity and variety?
   To have a successful, effective design.
What is figure?
   The eye differentiates an object from its surrounding area.
What is another name for figure?
   Positive Shape
What is ground?
   The surrounding area around a figure.
What is another name for ground?
   Negative Space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
   The background.
Why must a designer consider the composition as a whole?
   The design would seem incomplete.
What is the principle of rhythm?
   Continuity, recurrence, or organized movement in space and time.
How is rhythm achieved?
   Achieved through orderly repetition of any element, line, shape, value, tone, and texture.
What three ways can rhythm occur in a design?
1.Intervals are similar in size.

2.Organic flowing, sense of moving.

3.A sequence of shapes through a progression of steps.

How does rhythm help a composition/design?
   Move the viewers eye through a layout.
What is the principle of contrast?
   Two related elements are different.
How can contrast help a design?
   Draw the viewers eyes into the piece and guide you through it.
What is wrong with having too much or too little contrast in a design?
   Too much becomes monotonous and boring. Too little can be confusing.
What is the key to working with contrast?
   Is to make sure the different in objects are obvious.
What are some common ways of creating contrast?

Size value, color, type, shape, texture, alignment, direction, and movement.